The mission
To help clients connect with their audience through illustration & design.
Direct Mail Design
Client: Nissan.
These self-mailers were designed for hand-raisers to gain a more in-depth view of the Nissan Maxima. Five cards in the interior pouch had luxury photography and detailed descriptions of the car.
Trade Show Design
Client: American Home Shield.
Designed a 20" x 20" booth to disrupt the real estate convention space. The booth included games of bags, videos, and takeaways. Game Changer Campaign design won the MARCOM Award Gold Winner for Event Marketing.
Black History Month Campaign
Client: Argonne National Laboratory.
Monthly campaigns were designed to raise employee engagement and build pride in Argonne's lab. Campaign included slides on campus TV’s, an email, web graphics, and custom thank you cards to participants.
Social media infographic
Client: Vaya Group.
Created compelling infographics for LinkedIn to show the gaps and biases that exist in the workplace and show the need for Vaya Group’s services and led clients to the blog and a gated booklet.
LinkedIn Marketing
Client: Vayability.
Created a header and social posts for Vayability's LinkedIn page. The graphics highlighted success stats and the career coaches that give Vayability their edge.
Power Point Presentation
Client: Vaya Group.
“Period poverty,” or insufficient supplies during one’s menstrual cycle, is more well-known in developing countries, but it exists in the United States as well.
Concept Pitch Presentation
Client: Kia.
Posters were designed to combat the misperception of minivans as old-fashioned rather than a very practical option over competitors' SUVs.
Craftsman's print and digital catalog
Client: Sears.
This fall catalog showcased power tools, outdoor equipment, hand tools, storage products and more.
Trade Show Design
Client: Vaya Group.
HR consulting booth. Vayability is an SAAS product designed to bring emerging leaders together on their developmental journey. The booth highlights the 4 easy ways to learn.
AI Artificial Intelligence Campaign
Client: Argonne National Laboratory.
The AI campaign was designed to grab employees attention the AI workshop. I designed a power point presentation, web graphic, an email, a word document, and a TV graphic.
Video Storyboard
Client: Nissan NV200.
I drew a storyboard about a small business bakery that tackles cake decorating in an action sequence with sprinkle cannons, frosting launchers, etc., proving the new Nissan NV200 Van can make tight turns under pressure.
Custom Logo Design
Client: Various .
These are some of my favorite logos I created for a range of clients: small business, nonprofit, and a large corporation. All are drawn in Illustrator.
Illustration
Client: Sprout Social.
Digital drawings feature a flat icon style and summarize the content of each blog post.
Networking Event Logo and Email Design
Client: CareerBuilder.
The logo was designed for a one-time event in Vegas with a supporting name badge and email design that conveyed a message of fun and chance.
Self-Mailer
Client: Nissan.
A full color mailer was designed to complement a star-studded commercial shot in the desert.
Plan Guide Booklet Design
Client: American Home Shield.
The guide was created to walk customers through their plan. It contained fun callouts of data supporting AHS's service.
Top direct mail package
Client: American Home Shield.
The infographic of a heat map for the upcoming summer motivated prospects to sign up for a plan.
Email Design
Client: Tourism Ireland.
Monthly emails sent to an American audience with popular sites and travel packages.
Poster Campaign
Client: American Home Shield.
Posters for real estate offices to show off the stat that homes with a home warranty sell 11 days faster and $2,734 more.
Home warranty overview
Client: American Home Shield.
The overview was created to walk new customers through their plan. It contained FAQs and details about AHS's service.
Tabbed brochure
Client: American Home Shield.
This brochure was created for AHS's customers to view features of their plan.
Animated illustration pitch
Client: TIAA.
A simple animation showed the sequence of the drip campaign of social ads and direct mail pieces would convince parents to save for college with TIAA.
Mini self-mailer catalog
Client: American Academy of Pediatrics.
Books and Booklets to keep kids healthy and safe.
Telescoping postcard pitch
Client: American Home Shield.
The postcard was designed to break out from the traditional envelop, letter and brochure direct mailer.
Infographics
Client: American Home Shield.
Infographics were created for new home buyers for AHS's blog and Pinterest.
Social Media game and graphics
Client: Allstate.
Web graphics were created to be shared on social media and encouraged viewers to interact with the online game daily to win prizes.
Print and Digital Ads
Client: American Academy of Pediatrics.
Web graphics
Client: American Academy of Pediatrics.
Suite of graphics were created to give guidance to parents during the pandemic to keep kids safe and happy.
Email and Social Media Marketing
Client: Westside Improv Studio.
Power Point Presentation
Client: AHS.
Sales deck featured the benefits of the product as well as the data to back it up.
Power Point Presentation
Client: Vayability.
The deck explains how the SaaS product works and illustrations to show the benefits to employees.
Linkedin Marketing
Client: Vaya Group.
Created social posts for Vaya's Linkedin page. Highlighted quotes from the coaches that give Vaya their edge.
Online Guide
Client: Vayability.
Created downloadable guide for Vayability's product. The guide communicated the latest information on emerging leaders and infographics on how to develop them.
Multi-Channel Campaign
Client: American Home Shield.
The website, direct mail, and a poster for the Atlanta Grizzlies all complemented the "Might happen. Will happen" campaign.
Direct Mail Package
Client: San Diego Zoo.
The letter had a return slip to renew memberships and the card was a annual "Zooversary" reminder with map of the zoo.
Brand Guidelines
Client: American Home Shield.
Created the direct mail section of AHS's brand guidelines that included treatments for sidebars, call to actions, callouts, photography, and icons.
Factsheet Infographic
Client: Allied Health
Writers' Group Logo and Materials
Client: The Drink & Draft Poetry Roadshow
Photoshop composite
Client: Westside Improv.
The rope was hand drawn with a round brush in photoshop. An image of a beach was sourced from a stock site. Original photography by John Abbott.